Sources: www.sandmbikes.com, Bicross magazine, BMX Plus!, Ride BMX UK, Invert, www.ridebmx.com, Cream, BMX Action, ryanpartridge.blogspot.com, www.os-bmx.com, www.thecomeupboard.com, espn.go.com, ...
If you want to add any info, please contact buissonrouge@23mag.com.
Bike company located in California started by Greg "Scott" Swingrover and Chris "Mad Dog" Moeller in september 1987.
www.sandmbikes.com, december 2012: S&M Bikes was created to craft BMX bikes that could handle the use and abuse the founders and their friends were dishing out.
www.sandmbikes.com, december 2012: In 1986, a then 16-year-old “Mad Dog,” was causing a ruckus in the race scene and working as a test-rider for BMX Action Magazine. In other words, coming across plenty of products that left a lot to be desired. Swingrover, 19, was working at South Coast Bike Shop in Santa Ana, California and had just started a shop team. The two met, became friends and before long decided to go into business with their own frame and fork design – the K-9 D-Zine.
BMX Action september 1987: The newest entrant to the BMX industry is S'n M. Their product? A heavy-duty, full-on race frameset! The owners? The S stands for Scott, make that Greg Scott. The M stands for Moeller. Chris Moeller. The M could also stand for Mad Dog (same guy). The frame will be called the K-9 Design. Everything is still in the planning stages, so stay tuned!
Chris Moeller, Cream february 2007: When we started it then there just wasn't anybody making the kind of bikes that we wanted. I grew up around the Long family, Richard Long who started and owned GT, so from 12 years old on I'd been around it and worked in that business with them and there was a lot of manufacturing going on in this area so it was pretty easy. The first bikes were made by Cook Brothers. My partner at the time was working in a bike shop, he was a little older than me and he had a lot of connections so he made that possible. Some kind of decided what type of frame me would like to make and we found somebody right in the area to make it.
Chris Moeller, www.ridebmx.com, november 2004: We got our first business license in July of 1987, although we had been planning stuff out and testing prototypes for months before that. We started out in Santa Ana in my partner's garage before moving into my garage.
Greg Swingrover, www.ridebmx.com, september 2005: I graduated from high school (in 1985) and took a job at South Coast Bike Shop in Santa Ana, California where I started a shop team. While there, I hooked up with Chris Moeller & Barry Nilson to ride with. Chris and I became great friends and decided to go into business with our own frame and fork design. That is how S&M got started (me the S and Chris the M).

Chris Moeller, Cream february 2007: I didn't really know about S&M standing for Sadism & Masochism when I was sixteen, we just thought that Swingrover and Moeller could be M&S or SAM, and S&M just sounded better.

S&M first ran off 25 framesets for their friends in the Orange county area. K-9 D-Zine frames.
Chris Moeller, www.os-bmx.com, april 2008: I worked from my three favorite frames at the time... a Profile, my custom team issue Privateer and a Robinson. We mixed and matched the three to come up with a bike with a middle of the road head angle, a short rear end, and a taller BB than usual. The double thick drops were a feature I was having built into my Privateer frames at the time for traveling a lot, and the milled HT and BB came from Cook Brothers, the original manufacture of S&M's. It all added up to a frame that could be raced well and ridden hard at the trails or on the street without falling apart.
Chris Moeller, BMX Plus! may 1992: I just designed a cool bike for myself, gathered money and made two framesets. My friends wanted them too, so I had 25 framesets made.

sm bmx k9 dzine
1988 S&M FORKS.
www.sandmbikes.com, october 2005: The first S&M forks were made by Cook Brothers racing in 1988 right here in Santa Ana. Early S&M forks featured a BMX first, double thick drop-outs (two thin drops welded together on each leg). In the style of the time they also had legs that extended well below the axles. In the next few years we switched fork manufactures from Cook Bros to CW and then to GT and after 3 years of bending 1 1/8" legged forks with welded on rings to hold the crown race we decided to look elsewhere for forks. During this time we even got a call from the owner of GT Bicycles irate we were talking trash about the forks GT was manufacturing. Even after explaining the problem with all the current designs, and descibing the increased demands street and trails would be putting on forks, GT did nothing for years. Needles to say we left GT behind and the Pitchfork was soon born to keep pace with the rapidly changing face of 20" riding.

Greg Swingrover, www.ridebmx.com, september 2005: The original S&M Team in 1988. #30 Scott Fuehrer, #7 Chris Moeller and #5 Greg Swingrover (also known at the time as Greg Scott). Chris thought my middle name was easier to pronounce so everyone called me Greg Scott.
Chris Moeller, Cream february 2007: It was a race team to begin with but all the guys on the team from day one did more than race and that's what separated us from everyone else. We would race because well that's what you did but at night after the race we would go street riding and during the peak we didn't really train or do any of that traditional weight lifting or stuff, we'd just ride trails. So we rode trails all week, raced all weekend and rode street at night when we were out of town. That's why we needed a bike that you could race on, could go ride street on and you could jump on.

Chris Moeller designed a frame, the Mad Dog.
Two models: PRO XL and STD PRO
www.sandmbikes.com, december 2012: Cook Bros. made the Mad Dog frame first… then Revcore, then GT.

original sm 1988 team

sm 1988 mad dog frame bmx


Chris Moeller, Aggrorag #10, summer 1989: We're out of bikes right now. As soon as we get them they always sell real quick, they're gone. But the people who make them, Revcore, are really slow. And I hope Roger Worsham reads this because he always hangs up the phone when we try to call him, and he never makes our bikes! And then when he does make our bikes he makes the chain stays too close to the tire and they rub and then he makes the bottom brackets too small so the cups don't fit in them. And then he puts ball bearings inside the forks just to drive us to hell, and then he makes the brake slots off so we have to put fuckin' adaptors on our brakes. And not only does he do all that but every bike is different, so it's kind of a 'custom' frame. You have to look around and find the one you want. I think it's got an adjustable jig, it adjusts as they make 'em. GT might make them soon though, and that would be good because GT is In Huntington Beach and we're in Huntington Beach. They could make a lot of frames and we could get things going. But we have a new S&M bike coming out in two weeks called the Holmes. It's extra long, the Holmes extra long. It's in memory of John Holmes. It's going to be three inches longer than our bike because people want long bikes now. It's going to be really, really long and it's going to come in chrome and it will also come in flesh tone with blue veins, and it comes with a condom attached to the seat post. It's going to be a real good bike to practice safe sex with. And now we're gonna have handlebars too. They're going to be called nude bars and you won't have to be 21 to enjoy our nude bar. Then we're also going to make a seat post called the base pipe which is going to be good because you can smoke crack with it if you put all the proper paraphernalia on the post.


By the summer of 1990, Swingrover had taken a job at GT to help support his young family, and choosing to concentrate on his new career path, left S&M in Moeller’s hands. In a van loaded with guys like Dave Clymer and John Paul Rogers, Chris zig-zagged across the country living the “BMX Lifestyle” a.k.a. sleeping on people couches, drinking their beer and riding as much as possible.
Chris Moeller, BMX Plus! may 1992: I gained control of S&M in 1990 when I bought my partner out.
Greg Swingrover, www.ridebmx.com, september 2005: While running S&M, I left the bike shop to go work for Todd Huffman and Bob Morales at MOR Distributing as a salesman. That company was short lived so I moved onto GT Bicycles working in the warehouse pulling and packing orders. I was married and just had a baby girl at the time so I was really focused on my job at GT (which had benefits) and quickly moved up the ladder and became the shipping manager. While things were going good with GT, I really let things go at S&M. I wasn't very smart with the money and wasn't making good business decisions. Both Chris and I were spending too much and not putting enough back into the company. We soon got ourselves into debt with his family so we decided to part ways leaving the company (and debt) to Chris. I've had nothing to do with S&M since 1991 and Chris is really the guy who made the company a success! But, I am very proud to have been a part of starting that company!
www.sandmbikes.com, october 2005: The original 1" threaded Pitchfork came out in 1991 and was manufactured by SE Racing in Long Beach, CA. At that time the Pitchfork was the only fork available with 1 1/4" legs, a sleeved steerer tube (instead if the welded ring) and 1/4" thick drops. Pitchforks only came in chrome until 1993. The first Pitchfork graphic with the red and black hand drawn pitch fork was done by Jeff Tremaine, who went on to edit Big Brother skate magazine and help develop and produce JackAss. Thru the years, Pitchforks have constantly evolved and been improved (flame cut drops, threadless steerers, wrap under drops, welded in headset sleeves, one-piece steerer tubes, laser cut drops, butted LT legs, etc) but one thing has remained the same: top riders trust Pitchforks enough to run them in spite of their sponsors wishes. Flip open any BMX magazine printed after 1991 and you'll see pro riders from numerous other bike co. teams proudly displaying Pitchfork stickers. We stopped using Jeff's graphic sometime around 2000 and haven't heard from him since. He's probably got better stuff to do now like be rich and hang out with famous people...whatever. At least we have good forks now, and GT went into bankruptcy.
1992 SE.
SE manufactures S&M and Wilkerson Airlines hardware.

Chris Moeller, BMX Plus! may 1992: We sponsor everybody who buys an S&M. We'll sponsor just about anyone, but Dave Clymer is the only one who gets money, besides photo contingencies for all the guys. Right now we sponsor about 25 riders. I give away about $ 1 400 in product a month, which is a lot.
S&M’s 1994 catalog: The 1994 Heavy As Fuck freestyle frame is what “Bio Air” Bennett and the rest of the S&M stunt boyz go to work on. Over-sized 4130 chromoly construction throughout, straight-gauge head tube, machined BB shell and chainstay-mounted 990 bosses of course. Want more, young hero? Say goodbye  to bent axles, thanks to the HAF’s flame-cut 5/16 thick dropouts. Boss equipment indeed. This radical rid with the raunchy name has set the STANDARD for indestructible freestyle trickery.
Chris Moeller, Cream february 2007: This frame was kind of a joke, some people wanted that type of frame it was right a time that Standard had the Lengthy and the Shorty. I don't think we did many Heavy as Fucks, we just put it out there just so people that did want them could get them, and we had some riders on the team that wanted one like Keith Treanor.
Ride BMX UK april 1994: With the arrival some 2 years ago of Standard's new thinking behind freestyle frames [ie. make 'em strong, make 'em last, but don't worry too much about weight] followed by the Kevin Jones signature Big Daddy frame from Hoffman Bikes, Chris Moeller went back to the think tank and gave birth to a freestyle frame named after the new genre the S&M Heavy As Fuck.
For your £245 this is what you get: based on the same jig as the shorter version Dirt Bike with the same geometry and lengths, the downtube is a whopping 1 1/2 inch diameter, the toptube almost as fat at 1 3/8 inches, there's a regular size seattube and 3/4 inch stays with extended seatstays forming a simple platform. The toptube is pierced by the seattube in GT fashion, and there's a simple headtube gussett it's here where the most visible difference between the 3 frames lies: the HAF has a common and simple couple of triangles strengthening downtube/headtube junction just like other S&M's, whilst the Big Daddy has half an oval tube underneath a raised downtube, and the Standard has a sealed-off gussett between the top and downtubes. If push came to shove, the Standard gussett is the strongest join, and although the Big Daddy's gussett looks better than the HAF there isn't much in strength between the two. But I think we're splitting hairs here. S&M headtubes are usually machined so that the ends are flared [thicker] to prevent cracking - the HAF does away with that idea and the whole length of the tube is thick as hell. Nice headtube graphic as well. Platform wise, the HAF has [by about 3mm] the smallest of the bunch - it's a basic design, very similar to a Mongoose Hooligan only a little longer. Every company thinks their dropouts are better than anyone else's: the HAF's dropouts are pretty unique in that they are shaped so that the bottom of the dropout is flush with the bottom of standard 1 1/4 diameter pegs - combined with the fact that they are also shorter than any other dropout means the dropouts won't get trashed or start to 'Pacman' from grinds. Freestyle bikes obviously don't need as much wheelbase adjustment as race bikes do, so long dropouts just aren't needed - why Condors have such long dropouts is a mystery to all. As the HAF's dropouts are 8mm thick [twice as thick as the Big Daddy's], there's practically sod-all chance of them getting bent either. I almost forgot - AD lugs on the top of the chainstays, with the thru-the-seattube cable hole, but no welded on cable guides. It goes without saying that AD's are the rear brake standard. Overall, there's not much else earth-shattering about the HAF - it's just a solid, well designed frame. Graphics-wise, Chris has opted for a cartoon style deal with letters made out of fat. I dunno, pink stickers do nothing for me really. Ahah! Rude words! In conclusion, it's excellent value for your wonga: the S&M HAF is the cheapest of the bunch a ton less than a Hoffman and 2 hundred quid less than a Standard - because it's a simpler frame and fork, with no fancy square wishbones or unique headtube gussetts, it's just your basic [but damn tough] freestyle frame.

Test in BMX Plus! march 1994.

Machined mallet-shaped head, and an extremely long wedge, that doubles as an internal steerer tube reinforcement.

sm 1994 haf

sm 1994 redneck
Chris Moeller, Cream february 2007: It's a copy of a GT Mallet stem.


Chris Moeller, Ride BMX UK august 1995: All advertising and promotions count for about eight percent of our gross income. That's sponsorship of events, sponsorship of riders, giveaways, all that kind of stuff.

S&M BMX Inferno video.
holmes 1995
Sean McKinney designed the Sabbath, a flatland frame. Weight: 6-1/2 lb.
96/97 S&M Catalog: This is one well thought out frame. Designed by Sean McKinney for flat and street riding and maufactured right here in the USA with authentic 4130 tubing. Fujitive approved and Troy McMurray tested. Available in black and Sabbath Bloody Sabbath (red). Oversized 1 1/8" head tube and 1" seat post.
Brian Tunney, www.expn.com, january 2011: S&M Bikes unveiled their first stab at a flatland frame, with a Sean McKinney signature frame dubbed the Sabbath. The Sabbath was built properly (for the times), with burly tubing, a virtually bulletproof rear end that featured an angled standing platform, and graphics inspired by Black Sabbath. The Sabbath made quite a name for McKinney and S&M back in the day, and inspired iconic designs from S&M, including the Troy McMurray designed Warpig frame.
The Albion #10, october 2012: Sabbath was one of the heaviest frames ever produced. Weighing in at 8.5 pounds, it was quite literally built to withstand a nuclear bombing. The visionary behind it was Sean Mckinney and in many ways – like when people say dogs and their owners look alike – the Sabbath was exactly what you’d imagine Mckinney to look and ride like. It was a man’s bike. It was built to take huge drops but also be quick and responsive. Whilst the frame might look a little wild by today’s standards, its angles, with its short back end and steep head angle, can be seen in many frames we ride today. By the time the Sabbath came out, McKinney was no stranger to innovative BMX product design – he played a big part in the design of the Primo Tenderizer pedal and the V-Monster tyre, products that became hugely popular (...).
Sean McKinney, The Albion #10, october 2012: S&M was never known as a company that was into flatland, but I was friends with Chris Moeller and I was always a fan of the whole lifestyle that S&M represented… In 1995, S&M made some short freestyle frames called the Heavy As Fuck with 19” top tubes specifically for Japan. At this time, the frames were not up to par with what other brands in the industry were producing, so I told Moeller that the frame sucked and he let me design a frame for S&M. Shawn White from Bizhouse helped me with the frame and the CAD drawings to get it done. 19” toptube, 75 degree headtube, 71 degree seat-tube, and ashort 13.5” rear end. (...) I decided to make an actual model of the frame out of PVC pipe to give the manufacturer a better idea of what the finished product would look like… Boss Bikes [legendary ‘80s Norcal BMX hardgoods manufacteur] made the first few hundred frames and then we had to change manufacturers. Back then we didn’t have a machine shop here at S&M so our American made parts were jobbed out to other American manufacturers. The stickers for the Sabbath were pretty cool. (...) The Sabbath name of course is from the best heavy metal band ever! Trust me, that frame was heavy metal. We made the first few years of frames with a standing platform and the second version was introduced with lighter weight tubing and no standing platform.

The whole team has been sponsored by Puma shoes.

Brian Castillo designed the new Castillo bars.
Ride BMX UK february 1997: They've been a long time coming - the new four piece bars from S&M are no fuss and simple as a 4 piece bar can be: they're not six piece, not oversized, not swaged, just a regular 4pc design. Which we kinda like in fact. The Castillo bars have been designed by S&M's street ruler Brian Castillo [he rules - check his section on the last S&M video] hence the name. They are fairly low, with a low crossbar, and deep-knurled stem-tube and thick walled cromoly tubing. The size is absolutely great, with a rad sweep [a little flatter than Dirt Bars], and good overall feeling. They also come in several colours, this olive green is particularly good. Castillo bars are well worth checking out.
1996 sm sabbath

1996 sm castillo bars
Troy McMurray designed the War Pig. The War Pig has a front end similar to a Sabbath, but whithout the standing plateform.

Chris Moeller, Cream february 2007: We moved into a newest building in 1997 and we started getting into manufacturing on our own.
Redesigned for Y2K, the new Sabbath is, lighter has no platform, and is available with gyro tabs welded to the seatube. This is a flatland frame, but Sean McKinney and plenty of other riders use it for street. mini and even vert.
Head tube angle: 74.5° chain stay length: 13.5"-15.5" top tube length: 19" weight: 7 lb. seat tube angle: 72° bottom bracket height: 11.5" seat post size: 1" wheel base: 33"-35" drop out thickness: 1/4".

Robbie Morales has teamed up with S&M's Chris Moeller to form Fit Bike Co.

SNAP, july 2000: The Enduro stem is a cross between a Challenger stem and Redneck stem. The body is similar to a Challenger, except the underside isn’t machined out, so it’s a little stronger and it’s not as tall. It uses a Redneck cap on top. It features pinch bolts on opposite sides for better clamping power without pinching the stem. Take it to the track, trails, or street — it’s built for all three.
sm 2000
Shaun Butler’s signature frame.
www.expn.com, january 2013: In 2002, S&M Bikes began experimenting with Campagnolo Hidden headsets, which sat completely on the interior of the headtube. After adding Matt Beringer to the team, S&M worked with Beringer on a Hiddenset friendly frame design which ultimately ushered in the universal switch to integrated headsets in BMX frames. The days of the headset cup are now long gone.
2003 BMXAIR.
Partez pour les USA avec une visite chez S&M et Fit Bike avec l’interview du précurseur du dirt et patron de S&M: Le grand Chris Moeller dans le BMXair de septembre 2003.
2004 S&M catalog: The new Challenger frame has become a pretty hot number with avante garde hot dogs across the U.S. of A. It’s constructed of aircraft-grade 4130 chromoly and TIG welded for optimum strength and performance. The Challenger’s rear end features a monostay for stiffness, chromoly dropouts for strength, and press-fit head tube reinforcement rings to resist fore/aft fork movement. This lightweight contender comes in Pro and Pro XL sizes to fit even the most finicky Moto monsters. Every Challenger comes with a top tube-mounted gear chart that flat reeks of trickness. Challenger forks are designed light, tight and out of sight to slip silently past flying cones and ruptured hay bales during intense berm warfare sessions. Watch the lights carefully, my son, lest ye be bitten by the bear.

www.albes.com, april 2004: S&M has made a few of their "BLACK BIKE" frames in chrome.

Chris Moeller, www.ridebmx.com, november 2004: Originally S&M was myself and a partner; we've had as many as 30 employees at one time. Right now we are at 19 and holding steady.
Bike Company Owner's Bike-Chris Moeller in BMX Plus! february 2005.

Chris Moeller, www.sandmbikes.com, april 2006: The Black bike is designed for riders that are a little harder on frames than those that ride L.A.F.'s. The new Black Bike has a slightly lower top-tube, small drops (flush with pegs), a mid bb, removable gyro tabs, full 1/4" drops, and a 74.5 head angle (for those not sold on 75). Matt also designed an elevated chain-stay junction for this frame that works good for grinds. If you're a bigger rider like Adam or Matt or you need a little stronger frame than an L.A.F. check it out. The first run is a limited edition textured black powder coating that we've never done before because stickers won't stay on it. This first batch will come with no graphics, only 2 stamped in shields (one in the gusset and one in the mon-stay) and one engraved on the head tube.

Chris Moeller, www.sandmbikes.com, july 2006: The new race frames (38 Special) are done and back from paint. We did them in Black, yellow and a limited edition flake Blue. These frames are lighter than before (4 lbs 12 ounces) and have lower BB's (11.5"). Also the seat clamp is integrated to save even more weight. The seat tube is externally machined in the middle to shave off more weight. We've lowered the overall height of the frame as well.

Chris Moeller, www.sandmbikes.com, july 2006: It's been almost 10 years since Cory moved to California and I am proud to say he is officially part of the family. After coming in for Slams, Pitchforks and Rednecks for so long, Cory is no stranger to the building having him on the team seems really natural. Since I first saw him ride at Sheep in 97 he's always been one of my favorite riders. And going on Road Fools with him was hilarious! I've always liked Cory and his riding is more outrageous than ever right now. Although he will have to undergo surgery on his knee after the X-Games he is looking forward to being 100% by the end of the year.
chris moeller 2006
The leader of the pack, Chris Moeller stands amidst his warehouse that is constantly growing and expanding. Photo by Fat Tony, www.ridebmx.com, december 2006.
2007 www.sandmbikes.com, october 2006: Here are some new things coming out in '07.
The new and improved Stricker frame with integrated head tube and seat stay brake mounts. There are a few more cool features on Josh's frame this year including a laser cut seat stay bridge that's an anchor and a laser cut chain stay bridge that has a small sheild in it. Also the headtube is integrated but is machined smaller in the center to look like it has old-school cups in it. As soon as these are ready we will add full specs into the product section.
The 38 Special race frame has been improved again making it the lightest frame we've ever built. At only 4.3 lbs, this frame is definitely built for speed. Features include: machined dropouts, integrated seat clamp, engraved headtube and new graphics. Full specs coming soon to the product section.
After being the most popular bar in BMX for almost 2 decades, the Slam Bar is going on a diet. Presenting the Slam XLT, the first ever Ameriacan made butted bar. The Slam Bar XLT features the same reach, rise, strength and quality as the original but tips the scales at just 1.5 lbs. For the die-hards we will also continue to build the no-butts, no-shit original Slam.
Beringer has designed the first ever signature complete S&M, and it's a 16" pit bike. If you know Matt you can imagine this isn't a regular 16". It's a Mini Cobra and it features all top of the line parts including: a full chromoly frame, fork, and bar, cassett hub, one-piece 11t driver, Sun rims, a 1-pc steerertube, Odyssey Monolever, SNAFU Mobeous detangler, 4 dual material pegs, a Fit S3 style stem, Fit I-beam seat post, S&M seat, and S&M seatclamp. Straight from half-crazed mind of Matt comes the fully dialed Mini-Cobra ready to shred.

Chris Moeller interview about S&M 20 years old anniversary in Cream february 2007.
2010 S&M B.T.M.
Mike Hoder’s new signature frame. TOP TUBE: 20.75", 21", 21.25". REAR END: 13.125"-13.5". HT ANGLE: 75°. HEAD TUBE: Integrated (45°/45°, 41.8mm) - Drilled for head badge. ST ANGLE: 71°. SEAT CLAMP: Integrated. SEAT POST: 1" (25.4mm). BB HEIGHT: 11.5". BB STYLE: Mid. STANDOVER: 8.75". BRAKE MOUNTS: Thread-On 990 Mounts. DROPOUTS: 14mm Slot, 4Q-Baked. GYRO TABS: None. WEIGHT: 20.75": 4.65lbs/2.11kg - 21": 4.675lbs/2.12kg - 21.25": 4.678lbs/2.12kg. TUBESET: Butted True Temper SuperTherm Tubing. FINISH: Translucent (Black, Gold, or Green)

Chad Johnston, espn.go.com, august 2010: S&M and myself have just released the Intrikat bars. The specs are: 8.5" rise, 27 width, 3 degrees upsweep, 6 degrees back sweep, tight lower bends, .065 crossbar, 4130 Chromo, 4q baked post-weld heat treating, flat black with gloss black graphics.

Chad Johnston, espn.go.com, august 2010: The frame is a prototype that's being tested, so things may change but for now it's a 19" top tube and 13" chainstays. 75 degree head tube and 71 degree seat tube. It will likely be available in a few top tube lengths to accommodate a wide range of riders, and it can be ridden with pegs. I like a clean bike and I also want anyone to be able to ride it: pegs or not, brakes or not.
sm intrikat 2010 bmx
Intrikat frame.
Adam Baker december 2000 - december 2008
Chris Moeller, www.thecomeupboard.com, december 2008: Adam's salary was cut after Dec 31st and he declined a spot on the flow team.

Kris Bennett end of 1995 - april 2001 Kris left the company in good terms and wound up on the Volume team three weeks later.

Shaun Butler (march 1993 - 1997) then (december 1998 - january 2002)

Brian Castillo 1995 - october 1998
www.sandmbikes.com, december 2012: Neighbor to world famous freestyler Woody Itson in So Cal, Brian grew up riding everything from ramps to dirt and street. As a BMX Plus! test rider, Brian joined S&M and filmed a ground breaking street section for our BMX Inferno video in late 1995. He went on to design the 4pc Castillo Bar in 1997 and appear on both DIG and RIDE UK covers shortly thereafter. In October of 1998 Brian left S&M to form Volume Bikes.

Dave Clymer 1991 - 1993

Fids 1995 - ....

Scott Fuehrer 1988

Gerry Galley 1993 - ....

Mark Gonzales may 1997 - december 1998
Mark Gonzales turned to be a little more shady than Chris Moeller expected, so he kicked him off of the S&M team. Within days, Gonz found a new home on the Standard team.

Mike Griffin 1992-1998
www.sandmbikes.com, december 2012: M

Chad Johnston

TJ Lavin 1995 - 1996
S&M prend TJ sous son aile le temps de quelques contests puis SPECIALIZED engage le kid de Las Vegas à coup de dollars.

Mike Lausman 1993

Jimmy Levan 1991 - february 1997

Marvin Loetterle 1997-2006
From his sections in Video 4 (1999) and Please Kill Me (2004) right up until 2006 when he joined the working world, he was outrageous on and off his bike. Watching him ride was always entertaining and sometimes excruciating for you and him. During the filming of Action Sports Sex #11 Marvin drove a naked man to storm off the set after getting slapped in the ass by the mini-ramp handrail during a fu-fa-nu gone wrong. When he wasn’t cursing at inanimate objects, or throwing his bike, Marvin was usually shredding, helping us with parts like the Marvin Guts and Enduro stem, or driving people absolutely bananas.

Sean McKinney working and riding for S&M

Troy McMurray pro model 1998: Warpig

Perry Mervar 1991 - ....

Ian Morris 1993 - ....

Cory Nastazio july 2006 - ....
Chris Moeller, www.thecomeupboard.com, december 2008: didn't help biz...too much $$$.

Mike the boy Ocoboc 1994

Joe Rich .... - 1993

John Paul Rogers 1991 - 1993

Josh Striker january 2002 - ....

Keith Treanor 1991-1994

Brian Wizmerski january 2002 - ....